In my search for ways to get the conversation around creativity started I stumbled upon the Core Talents methodology. It is used to discover the nature, potential and intrinsic motivation of people. By assessing the activities in which you were involved between your 4 and 12 years, the methodology assesses, amongst 23 core talents, 3 core talents to describe creativity.
- Functional creativity. Did you make useful things with wood, paper, stone, clothes, LEGO,…? Then there is a high chance you have a big core talent for technical-pragmatic, functional creativity.
This kind of creativity is ‘inside-the-box’ creativity. You are hands-on for functional, tangible results, have an eye for functional details and can be a real trouble shooter and problem solver for technical problems.
- Aesthetical creativity. Did you love to paint, color, build non-functional things? Then you probably have a high core talent for original-innovative, aesthetical creativity.
This kind of creativity is ‘out-of-the-box’ creativity. You are hands-on for esthetical results, can come up with original, innovative ideas and make unusual connections and associations. You solve problems with more than what’s at hand. You improvise and think of new applications.
- Mental creativity. Did you love to make or listen to music, philosophize, stare in the clouds and imagine strange forms and animals? Then you probably have this core talent for cerebral-limitless, imagining creativity.
This is the kind of creativity that has ‘no-box’. You have a limitless fantasy; you like to freewheel, reflect, generates ideas and vision. You see possibilities without any restrictions of form or function.
We can assume that people who have one or more of these three strong Core Talents, have higher preferences for some phases in the creative process.
- With a strong Core Talent for functional creativity you are probably a strong Clarifier and/or Developer.
- With a strong Core Talent for aesthetical creativity you could as well be a strong Ideator and/or Developer.
- And with a strong Core Talent for imagining creativity you will definitely be a strong Ideator.
But I feel more for another assumption: the creative process takes a different form depending on your strong Core Talents.
- People with a strong Core Talent for functional creativity will apply the creative process to technical, functional problems. Simplifying a process, fixing a production line, giving IT-assistance to a client, that creativity on this level.
- People with a strong Core Talent for aesthetical creativity will apply the creative process to issues that ask for innovative answers: the search of new ways to engage people in their teams, create a compelling team atmosphere and redesign the workplace into a fine place to work.
- People with a strong Core Talent for mental creativity will apply the creative process to abstract, imaginative challenges: the development of a new strategic vision, value proposition, business model, etc.
Learn more about Core Talents here.